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zanimaju me knjige o marketingu i menadžmentu u pdf formatu. Pogotovu od Filipa Kotlera... Pa ako neko ima link.. ili ih poseduje bio bih veoma zahvalan... Evo kratkog spiska šta tražim:
- Purple Cow by Seth Godin
- Free Prize Inside: The Next Big Marketing Idea by Seth Godin
- The Marketing Playbook: The Battle-Tested System for Capturing and Keeping the Lead in Any Market by John Zagula and Richard Tong
- Overpromise and Overdeliver: How TouchPoint Branding Brings Customers by Rick Barrera
- Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler
- Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler
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